PLP Architecture collaborating with metaverse property platform

PLP Labs, the research and innovation division PLP Labs, the research and innovation arm of PLP Architecture, is collaborating with the metaverse property platform VerseProp to introduce a collection of 5,000 NFTs during the summer. The tokens will provide buyers with ownership rights to an exclusive digital artwork in addition to accessibility to the exclusive contents inside the tokens like webcast tickets and physical artwork.

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The goal of the partnership is at helping “bridge that gap in people interested in both physical and digital real property” according to the press release says. Content will be available to everyone and will be appealing to both sides. Through virtual sessions of guidance for those who are new to NFTs can purchase tokens and access content without having to dive too deeply into the realm of blockchain.

“Exploring NFTs and the metaverse isn’t the same as traditional architecture as you might initially think,” says Richard Woolsgrove the head of technology for architecture at PLP.

“A large portion of architect’s job is done digitally. We are always on the other side of the world” He explains.
PLP Labs will pursue key issues regarding the tokenisation of services for design, the distribution of smart contracts, and the nature of the role played by designers from the real world within the metaverse.

Woolsgrove says that PLP’s clients are creating a presence on the world of metaphysical technology to promote their real estate offerings with a larger public, which highlights the importance of sharing real information about architecture to the digital realm.

“Design-wise We are employing visualisations that represent blended from the metaverse vernacular as well as the more conventional real estate images,” he adds.

The London-based PLP Architecture recently opened a studio in Singapore and plans to expand its presence throughout Singapore and in the Asia Pacific region. The studio is most famous for its Biophilic-inspired Park Nova luxury condominium located on Orchard Road. In the region, PLP is involved in the master plan of Tokyo Cross Park, one of the most significant post-war urban renewal initiatives in Japan.

VerseProp is a digital estate advisory service that utilizes blockchain technology to allow users to purchase or rent virtual property across multiple metaverses. It was founded in the year 2000 in the year 2000 by Joel Coren, a former London and New York executive at CBRE and Savills plc, the company has successfully completed a round of capital raising earlier this year, and plans to begin its marketplace during the fourth quarter of this year.

“The property industry has long been slow in its acceptance of the latest technology. VerseProp aims to offer both retail and professional investors the chance to profit from the growing asset class of property,” says Joel Coren the co-founder of VerseProp.